As I set out to research and complete another assignment that offers a paycheck but neither artistic interest nor personal interest, I’m left reevaluating my current business model. I’ve been too afraid to follow my heart and chase my photographic and journalistic vision. Beginning immediately, I will live, love, and create on purpose, and I will do so on my terms.

Words are cheap and I’ve been throwing them around lately. I now plan to let my actions speak for me; however, I will offer this simple statement:

Starting today, Jeff Bartlett is photojournalist that focuses on three categories: Adventure and both environmental and social issues.

I will redesign my brand as a focused company and strive to make work that inspires people to follow in my footsteps, create positive change, and tell compelling stories. Sitting and waiting is not an option. I will complete meaningful work, with or without an assignment.
After reading photojournalist David duChemin’s advice on becoming a humanitarian photographer, these words really stuck in my mind:

“First, you don’t need to get paid for your images in order to create great, world-changing stuff. It helps, but it’s not necessary. Thinking so creates a trap and makes your images more about money than about truth and beauty and witnessing to what is and what should be.”

I’ve stated the same things countless times, but I haven’t followed them. I’ve been too concerned with a predetermined publication/sales outlet than with the work itself. Throughout my entire life, I’ve maintained an unrivaled work ethic. Unfortunately, the past year has been challenging and I haven’t maintained that lofty standard. In many ways, I haven’t worked hard at all. I’ve accomplished some amazing personal moments, published a few articles, and improved my general photography, but I’ve lost my direction by focusing on work that offers a paycheck rather than a satisfied creative mind.

Beginning now, I will follow these 10 simple guidelines:

I will…

1. try and fail but I will keep trying until I find success.
2. follow both my beliefs and interests.
3. shoot for the story first and the paycheck second.
4. be dedicated to continuing education through books and workshops.
5. take advantage of every opportunity, but maintain a focused path.
6. stop being afraid, being self-conscious, and making excuses.
7. set goals and take steps to complete them.
8. celebrate the small successes and raise the bar with each coup.
9. stay motivated under all circumstances.
10. start personal projects to nurture and expand my craft and vision

My new photographic adventure begins now. I’ve never been more excited about my future. The easy part is finished; I’ve defined my own vision and my company’s brand. Now comes the hard work and reward.

I invite each and every member of my growing readership along for the journey. Thank you for your patience over the past year. It’s been a confusing and trying time. I look forward to making the required changes that will send me in the right direction.

I sincerely hope you enjoy the new direction and that you can support me on my new path.

Thanks,
Jeff Bartlett – photojournalist